CHubby Snacks
Service:
Web design, packaging design
Client:
Chubby Snacks
Field:
Frozen foods
Year:
2021
Link:
Project Overview
Chubby Snacks reimagines the classic peanut butter and jelly sandwich as a healthier, fun, and modern snack. Their cloud-shaped sandwiches are crafted with nutritious ingredients, including nut and seed butters, natural fruit spreads, and organic bread. With a playful brand identity, Chubby Snacks targets health-conscious families, young professionals, and snack enthusiasts who seek convenience without compromising on taste or nutrition.
Project Goal:
To create an engaging and health-oriented brand experience for Chubby Snacks, emphasizing their mission to provide healthier alternatives to traditional peanut butter and jelly sandwiches. The design needed to communicate fun, nutrition, and accessibility while standing out in retail and e-commerce markets.
Target Audience:
Health-conscious parents, young professionals, and snack enthusiasts seeking nutritious, convenient, and playful food options.
Packaging design
The packaging design for Chubby Snacks is crafted to differentiate from competitors, emphasizing modernity and transparency. The cloud-shaped packaging reflects the unique sandwich shape, creating a memorable and fun experience. Bold, vibrant colors make the product stand out on shelves, while playful typography balances whimsy with clarity. High-quality images highlight the healthfulness and deliciousness of the snacks, complemented by whimsical illustrations to captivate children and appeal to parents. Clean labeling prominently displays ingredients, reinforcing trust and product transparency.
Email Campaigns
Chubby Snacks’ email campaigns aim to foster customer loyalty, boost repeat purchases, and educate audiences about the brand's health benefits. Content includes visually engaging welcome emails introducing the brand, educational series like “Why Low-Sugar Snacks Matter,” and promotions for discounts, seasonal items, or bundles. The design features bold, colorful imagery of the products, whimsical yet clear fonts, and actionable buttons like “Shop Now” or “Discover More,” ensuring clarity and alignment with the playful brand voice.
Website
The Chubby Snacks website was designed to reflect the brand’s playful and health-conscious ethos, combining vibrant colors and bold typography to engage users and communicate the product’s unique value. The design focuses on a clean, intuitive layout that guides visitors seamlessly through the site, highlighting the benefits of the products while encouraging exploration. By balancing eye-catching visuals with user-friendly navigation, the website enhances the brand’s online presence and creates a memorable experience that drives customer engagement and trust.
Photography & Content
The content strategy for Chubby Snacks focuses on visually capturing the brand’s fun, healthy, and innovative identity. High-quality product imagery highlights the vibrant colors, cloud-shaped sandwiches, and fresh ingredients, emphasizing their appeal and healthfulness. Lifestyle photography showcases the snacks in relatable, everyday moments, resonating with families and health-conscious individuals. Whimsical props, bright lighting, and playful setups align with the brand's personality, creating a cohesive visual story across digital platforms and packaging. This approach ensures consistent engagement and enhances the brand's connection with its audience.
