Zinvo
Service:
Web design, content creation, email campaigns, social media
Client:
Zinvo
Field:
E-commerce, Fashion
Year:
2023
Client:
Project Overview
Zinvo is a Los Angeles-based luxury watch brand that redefines modern timekeeping with bold, innovative designs. Known for its signature "Blade" collection, featuring a patented turbine-style seconds indicator, Zinvo has captivated a global audience of style-conscious individuals. With a presence in over 40 countries, Zinvo continues to push boundaries, combining tradition with a forward-thinking approach.
Project Goal:
The goal was to enhance Zinvo's digital presence while elevating its perception as a premium, cutting-edge brand. This included:
Redesigning the website for an engaging and seamless user experience, emphasizing craftsmanship and innovation.
Crafting a cohesive visual language across digital channels to reinforce the brand's identity and premium positioning.
Highlighting the exclusivity of Zinvo watches by incorporating clean, minimalist layouts and elegant typography.
Strengthening brand storytelling to showcase the uniqueness and sophistication of Zinvo's signature turbine-inspired designs.
Photography & Content creation
I spearheaded the creative direction for Zinvo's visual content, ensuring a seamless blend of technical and artistic storytelling. Key highlights include:
Planning and executing product and lifestyle photoshoots to showcase watches in both casual and luxury settings.
Collaborating with photographers and 3D designers to produce captivating images for social media, website banners, and advertising campaigns.
Introducing visual elements that emphasize the turbine-inspired designs, sleek materials, and vibrant personalities of the watches.
Maintaining consistency in lighting, mood, and themes to reinforce brand identity across all platforms.
email campaigns
The email campaigns were designed to drive engagement and conversions through impactful visuals and clear messaging. My contributions included:
Developing visually compelling templates tailored for product launches, seasonal promotions, and customer retention.
Incorporating high-quality images and dynamic design elements to grab attention while ensuring readability.
Optimizing campaigns through A/B testing, analyzing performance metrics, and iterating designs based on data insights.
Social media content aimed to build community and showcase Zinvo’s innovation and premium appeal. My role involved:
Designing visually striking posts and motion graphics to highlight key features, especially the Blade's spinning turbine.
Creating promotional and lifestyle-focused content that aligns with Zinvo’s aspirational ethos.
Planning content calendars for consistent engagement and alignment with product launches and campaigns.
Collaborating with influencers and photographers to produce authentic, on-brand visuals.
